Mock Chicken Soup p.3

June 15 2007:
TRUTH OF THE DAY:
PROMOTION NEVER STOPS. You are never too known, and you’re always doing new things. If you're not doing it, someone else is, and you're missing out. ( I'm typing this so I don't forget. And I forget a lot.)

SHOES
After shopping for shoes, I must say that the best shoes to own are the Starbury shoes available only at Steve and Barrys stores. All styles are only $15. There was an attempt before to have a canvas shoes that would be "No logo" in protest to Nike and everyone else ramping up sneaker costs. Well, Starbury is a better alternative. You have a pro basketball player endorsing it. You have a price cap and only one distribution outlet. And dammit. I want to wear these shoes and ideally have them in the movie as product placement for footwear. Why? I agree with the economics and ethics of it. If you subtract all advertising and marketing costs for a shoe, you could sell it for $15 and it would be profitable. (Note: These shoes are not vegan. The only one close is the Cyclone, which is constructed of mesh but may have a leather back. Alas, that is only for women. Gloom!)

Steve and Barry also has the Bitten line by Sarah Jessica Parker. It's nice stuff for a low price. Essentially, this is the Gap back in 1989 when everyone loved their low cost pocket t-shirts and unflattering jeans. Only the clothes look nice and are a great price point. It's heartening to see those ethics put into practice. Rather than scour through Ross, where bras pile on the floor that a child is buried in it, go to Steve and Barry and buy some nice stuff that will last through at least a season.